In April 1972, a revolutionary timepiece launched at the Basel Fair that would fundamentally change luxury watchmaking forever. Priced at an astronomical 3,650 Swiss francs—equivalent to roughly $9,000 today—the Audemars Piguet Royal Oak was more expensive than most gold watches and caused an industry-wide scandal. This stainless steel sports watch, born from Gerald Genta’s overnight inspiration during the depths of the […]
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