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The Rolex Day-Date in platinum represents the absolute summit of the Rolex catalog—the ultimate expression of prestige and understated luxury. Known as the “President’s Watch,” the platinum Day-Date is crafted from the noblest of precious metals, 950 platinum, making it heavier, rarer, and more exclusive than any gold model. This is the timepiece for those who have reached the pinnacle of success and desire a watch of unparalleled status.
Black Dial
Unlike gold, which is alloyed to 18k (75% purity), Rolex uses a platinum alloy that is 95% pure (known as 950 platinum). This metal is incredibly dense, difficult to work with, and exceptionally rare. Its brilliant, silvery-white luster is natural and will never fade or tarnish. A Rolex Day-Date Platinum is instantly recognizable to connoisseurs by its significant weight and the cool, bright sheen that only platinum can provide.
A hallmark of most modern platinum Rolex models is the exclusive ice-blue dial. This striking, sunray-finished dial is reserved by Rolex almost exclusively for its platinum timepieces, acting as a discreet signifier of the watch's elite status. A platinum Rolex with a blue face, specifically this ice-blue color, is one of the most sought-after and recognizable configurations for a Rolex Presidential Platinum watch.
As the most exclusive regular production Rolex, the platinum Rolex President price reflects its rarity and precious metal content. Prices for a pre-owned Rolex Day-Date 40 Platinum typically start from $70,000 and can exceed $120,000 depending on the dial (e.g., with diamonds) and condition. Its status as the ultimate grail watch ensures it is a formidable investment with enduring value.
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