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Rolex BLRO
The Rolex GMT-Master II BLRO, affectionately known as the “Pepsi,” is one of the most legendary and sought-after timepieces in the world. Its unmistakable red and blue ceramic bezel is more than a design choice; it’s a symbol of aviation history and watchmaking innovation. Whether you’re a seasoned collector searching for a specific reference like the 126710 BLRO or a new enthusiast captivated by its iconic look, owning a BLRO Rolex is a statement of unparalleled taste and adventure.
$23,850.00
$14,400.00
$56,500.00
$49,300.00
GMT-Master
$19,350.00
Discover Other Iconic Rolex Collections
While the GMT-Master II BLRO is a masterpiece, our collection features other legendary Rolex models. Explore these curated selections to find the perfect watch for your lifestyle.
- Dive Watches: Discover the robust and timeless design of the Rolex Submariner collection.
- Dress Watches: Explore the classic elegance of the Rolex Datejust and the prestigious Rolex Day-Date.
- GMT Variations: Compare the "Pepsi" with other GMT-Master II models, such as the popular BLNR "Batman".
The Legacy of the "Pepsi" Bezel: What Does BLRO Mean?
The term BLRO is an abbreviation of the French words "Bleu" (Blue) and "Rouge" (Red), referring to the two colors of the bezel. This color scheme was first introduced in the 1950s to help pilots distinguish between daytime (red) and nighttime (blue) hours. Today, the ceramic "Cerachrom" bezel is a marvel of technology, highly resistant to scratches and fading. While there are other variations like the all-black bezel (LN), the vibrant red and blue watch face of the "Pepsi" remains the most iconic in the GMT-Master II line.
Investment Value and Authenticity
The Rolex BLRO is not just a watch; it's a blue-chip investment. Due to overwhelming demand and limited production, its value on the secondary market often exceeds its original retail price. At Luxury Watches USA, every Rolex BLRO is meticulously inspected by our experts to guarantee 100% authenticity. We provide fast, insured U.S. shipping and invite you to schedule a private viewing at our New York City showroom.
Frequently Asked Questions
What does BLRO stand for on a Rolex?
BLRO is an abbreviation used by Rolex for "Bleu/Rouge," which is French for "Blue/Red." It specifically refers to the iconic two-tone "Pepsi" bezel of the GMT-Master and GMT-Master II models.
How much is a Rolex BLRO 'Pepsi'?
The price of a Rolex BLRO varies significantly based on its reference, condition, and market demand. The steel reference 126710 BLRO typically trades well above its retail price, often in the range of $20,000 to $28,000, while the white gold 116710 BLRO commands a higher price point.
What is the difference between the 116710 BLRO and the 126710 BLRO?
The main differences are material and mechanics. The 116710 BLRO was produced only in 18k white gold and used the Calibre 3186 movement. The newer 126710 BLRO is made of Oystersteel, features the updated Calibre 3285 movement with a longer power reserve, and is typically fitted with a Jubilee bracelet.
Why is the Rolex Pepsi so hard to get?
The Rolex "Pepsi" is exceptionally popular due to its rich history, iconic design, and technical excellence. Rolex produces a limited quantity each year, and the demand from collectors and enthusiasts far outstrips the supply, making it one of the most difficult models to acquire from authorized dealers.
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